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How to personalize your corporate gifts?

Comment personnaliser ses cadeaux d’entreprise?

Corporate gifts are more than just acts of generosity. They represent a unique opportunity to strengthen ties with your customers, partners, and employees while promoting your brand. However, for these gifts to be truly effective, they must be carefully personalized. In this article, you will discover why and how to personalize a gift in order to maximize the impact of your recognition. Let's go!

Why is it important to personalize a gift?

Besides differentiating yourself from your competitors, here are some more reasons why you should prefer a personalized gift.

  1. Increased employee satisfaction: Personalizing a gift based on individual preferences demonstrates a deep understanding of their needs, leading to higher satisfaction levels.
  2. Positive word of mouth: When personalized gifts are well received, they create a memorable impression. People who receive them are more likely to share their positive experiences. This word of mouth contributes to your brand recognition.
  3. Employee Motivation and Engagement: A personalized gift shows the employer's gratitude and appreciation for the efforts of its employees, which tends to improve their motivation and engagement at work.
  4. Increased customer and employee loyalty: Thoughtful gifts make customers and employees feel respected. This helps build loyalty, as they are more likely to stay loyal to a company that truly cares about their needs.
  5. ROI (Return on Investment): Personalized corporate gifts may require an additional investment. However, the significant benefits in terms of satisfaction, loyalty and brand reputation often lead to a favorable return on investment.

How to personalize a gift with Accolad?

Accolad is an all-in-one recognition solution for small and large organizations in Canada. What sets it apart from many other companies is its automation technology, highly personalized tools, and wide variety of employee rewards. To personalize your gift with Accolad, here are a few steps to follow.

  • Customize your recognition email: Choose a visual for the email banner and a message that fits the occasion you want to celebrate. A host of customization options are also available.
  • Customizing the online rewards store: When your employees receive their recognition email, they will be directed to an online rewards store. They will then be able to use their Accolad discount code to choose a reward from a wide variety of virtual gift cards. To make their experience unique, choose a visual for your store banner as well as a welcome message to greet them. Do you want to encourage the local economy? You can also decide to include only gift cards from Quebec brands in your store. See all the customization options available below.
  • Send gifts on the dates you choose: With Accolad’s technology solutions, your personalized recognition emails are delivered to your recipients exactly when you want them. Whether you want to celebrate your employees’ years of service, your clients’ birthdays or the beginning of a business relationship with your partners, you can be sure that your gifts are delivered at the right time.

Accolad also has a team that specializes in special projects. For example, they can send traditional Accolad gift cards to your employees in beautiful, personalized gift boxes. If you have a special project in mind, talk to us now.

Personalized Gift: Things to Keep in Mind

Even within a company, not every group of employees appreciates the same tokens of appreciation. The personalization of a gift will also change considerably depending on the occasion. To help you better personalize your gifts, here are some questions to ask yourself before taking the plunge:

  • Who is the recipient?
  • What is his role in the company?
  • Do you know his personal preferences?
  • What is the purpose of the gift?
  • When is it appropriate to send the gift?
  • What message will you add to the gift?

Conclusion

Personalizing a corporate gift is a great way to strengthen relationships with your customers, partners, and employees, while effectively promoting your brand. By understanding your target audience, choosing relevant gifts, and using personalization creatively, you can create gifts that leave a lasting and positive impression.

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